Tuesday, September 1, 2009

NYC Ads Target Sugar-Sweetened Drinks

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This is the most eye-catching public health campaign ad that I have seen in a long time that does not have to do with violence. While it specifies cutting back on sodas in the text, the liquid resembles sugar-laden iced team more than Coca-Cola and could apply to a wide range of beverages.

In fact, you can check out the entire ad campaign at the New York City Department of Health website, which shows a series of three ads: one with a bottle of Coke being poured, one using Gatorade, and one with the Snapple (of course, these bottles are not actually branded as such...). You can comment on the posters at the nycHealthy blog here.

The ad was first brought to my attention by Dr. Oz (known for his frequent guest appearances on Oprah) on Twitter who asks whether the ads are "too much?"

Too much of what? The truth?

I love this edgy ad campaign that pushes the boundaries and wakes up America to the food traps that are destroying our health and costing us millions, even billions of dollars health care bills for preventable illness. Sugar-sweetened beverages are low-hanging fruit with lots of empirical evidence to support their limited consumption. I wonder whether this campaign will be extended to other States and regions, as well.

Way to go NY City Department of Health!!

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