Saturday, February 6, 2010

Pap Test PSA: Video

Saw this PSA from the Michigan Department of Community Health (on BroganBlog) and thought it was a pretty clever 30 second ad. Why do I think it works:

  1. Good use of humor. (Come on, you laughed a little, right?)
  2. Simple, clear message. 
  3. Songs just get stuck in your head.
  4. Links to birthday so you don't just think about getting tested once, but once a year.

What do you think about this PSA? Was there anything missing?

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